Bigmouthmedia & Steve Leach: Managing a Winning Team
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : LDEN061
Case Length : 15 Pages
Period : 1997-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : Bigmouthmedia Ltd.
Industry : Digital Marketing
Countries : UK; Europe; USA
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Leach and Bigmouthmedia
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Leach was born in 1968, in Forres, Scotland. After finishing school, he started out with a rag trading business. His early career included a list of successful and unsuccessful business ventures. His unsuccessful business ventures included buying ex-Soviet aircraft for resale...
Setting up a Winning Team
What started as a three-member team in a basement in 1997 had grown to a team of 30 employees spread across offices in Edinburgh, London, and Madrid by September 2005. By the end of 2006, its employee strength had gone up to around 100 people...
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Attracting and Retaining Talent
As the business got bigger, it got easier for Leach to attract talent. Not so in the initial years. For a start-up, attracting the right kind of talent is always a challenge. But doing so in a new industry that not many knew about was an even bigger one...
Culture
Leach put a lot of emphasis on developing a unique culture at Bigmouthmedia. In addition to involving employees in strategy and compensation in the form of salary and benefits, he felt that the culture was very important in driving employees...
Team
According to Leach, he sustained the culture and entrepreneurial flair at Bigmouthmedia by surrounding himself with people who shared his vision and complemented his skill set. For this, he felt that understanding his own strengths and weaknesses was equally important...
Excerpts
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